Jeans to Fight MS - September 11, 2000

Being Blue for a Great Cause

An estimated $80,000 was raised through Yahoo! Auctions (http://auctions.yahoo.com), the largest free globally-branded online auction service, which enabled global bidding through the U.S.-based auction service as well as through Yahoo! auction services in Australia & New Zealand, Canada, Singapore, and the United Kingdom and Ireland. More than $34,400 was raised through Yahoo! Auctions Japan (http://auctions.yahoo.co.jp), the leading auction service in Japan, which also hosted part of the Celebrity Jeans Auction.

The combined auctions raised more than $114,000 for the National MS Society, Southern California Chapter. All monies from the charity auction will be dedicated to ending the devastating effects of MS, funding MS research, and promoting and providing critically-needed programs and services to individuals and families living with MS.

Bottoms Up!

Leonardo Di Caprio led the bidding in Japan from start to finish and his signed Levi's sold for an estimated 2,501,000 YEN, or more than $22,700 in U.S. dollars. Topping the celebrity jeans chart in the United States were Hugh Jackman, David Letterman and Britney Spears. Hugh Jackman's screen-worn and signed Wolverine costume from the movie "X-MEN" pulled in an estimated $19,240. "Late Show" host David Letterman's vintage jacket brought in more than $8,000, and Britney Spears' custom-designed pants garned over $7,000. Some other top selling slacks on Yahoo! Auctions or Yahoo! Japan Auctions included:

Jeans signed by Peter and Bobby Farrelly and a walk on part in "Shallow Hal " - the upcoming Farrelly brother feature film ($6,510); Mariah Carey's Levi's 501 blue jeans ($3,030); Gillian Anderson's Levi's 501 blue jeans ($2,335); Bruce Willis' Ralph Lauren pants ($2,190); Sean Connery's Levi's Red Tab jeans ($2,109); Tori Spelling's Mavi pants ($2,010); Harrison Ford's Wrangler denims ($1,710); Antonio Bandares' GAP blue jeans ($1,572); and Faith Hill's Levi's 501 blue jeans ($1,510).

Whose Jeans Would You Like to Get Into?

In addition to bidding, consumers participated in an online poll hosted by Yahoo! Shopping and Macys.com, featuring select celebrity jean donors. While a close race at all times between Britney Spears and Harrison Ford, Britney Spears emerged as the celebrity winner.

If you wish to make a direct donation to The National Multiple Sclerosis Society’s Southern California Chapter, please go to http://cal.nmss.org/donate/index.html; email to: msdonations@cal.nmss.org; or write to:

National Multiple Sclerosis Society Southern California Chapter

2440 South Sepulveda Boulevard, Suite 115

Los Angeles, CA 90064

Or contact the National Multiple Sclerosis Society at 1-800-Fight-MS (1-800-344-4867). All donations are tax deductible. The National Multiple Sclerosis Society’s Southern California Chapter is a 501 (c) (3) non-profit organization. The National Multiple Sclerosis Society’s Southern California Chapter tax ID# is 95-1727656.